A campaign for the lingerie brand: ''Love Stories'' to introduce its refined brand identity to its target audience. A fresh brand identity based on the roots the brand, that will enhance its relevance in the new 'Get Real' era. The campaign responds to a need of the Conscious Creative Balancer who wants to regain control over her desires and needs in bed. Love Stories empowers her with the means to take the lead in her enjoyment of sexual pleasure in bed. "Take the Lead in your own Love Story."
Intimacy Cards as part of the campaign. The Card Game was connected to an sexual wellness app called ' Coral'. See the Campaign Concept Book for more information.
One of the two camapign videos created for Love Stories
One of the two camapign videos created for Love Stories